How Entrepreneurs Can Use Twitter for their Business
Twitter is one of the fastest growing social media sites. However, it has features which if harnessed by entrepreneurs, can help in marketing and in a handful other ways. Here to guide you on how to you use this piece of technology is our list of how you can use Twitter for your business:
- Relating with potential clients
Twitter can be a great tool in building new relationships with clients. It involves creative means such as using keywords to make it easy for people to find you. You could also use the Twitter search feature to identify people that are interested in your business.
- Increasing engagement
You want the flame you kindled to keep on burning? You can use Twitter to engage your audience using simple ways. These include using relevant hashtags or even running a contest. Popular contests include selfie contests where your audience take selfies followed by a hashtag to win prizes.
- Generating publicity
Publicity is what businesses seek for when they set up social advertising or pay per click. However, you could generate publicity without breaking your bank. Ways to do so include playing the hashtag game. For example, being the brain behind a viral hashtag, will gain publicity for your business.
- Sharing products via tweets
Twitter can be a great way of sharing any products your company introduces. You could do so through free offers or through competitions. This in turn ensures you stay afloat.
- Generating user content
Content is king. People on social media are always on the look for great content that is helpful in life. Content that is also insightful or comical tends to catch people’s eyes. Use Twitter as a platform to upload original videos, photos or posts that promote your product.
- Increasing brand awareness
Big companies spend lots of cash in social media marketing. The returns are usually evident but you need not lose your arm promoting your company. You can use Twitter to increase brand awareness. Constantly upload information online on your products as well as sharing links to your site regularly and you will be on your way to brand awareness.
- Increasing email subscribers
Marketing through email is great but you first need to have subscribers. Twitter can be of great help in that. Simply offer products such as free PDFs to get people to sign up to your newsletters.
- Driving traffic
A great way to drive traffic to your site is through Twitter. This simply involves using catchy quotes from your blog posts or articles from your site. You could also use visually appealing images to get people to click on your link.
Twitter is a great platform for A/B tests where you try out two products to see which wins more conversions.
- Customer care
With the ease at which one can post on Twitter, this makes it the best platform to be used for customer care in your company.
As you can see, Twitter is a great avenue for any business. Gather followers, increase sales, support customers and more. Do not leave out this popular social media for your business, but use it wisely.